Michael Schumacher Brand New Mercedes Benz SLS AMG

The creative goal was to develop an integrated
launch campaign for the brand new Mercedes-Benz SLS AMG
with the campaign idea “Is it still a car?”
We needed to position the SLS AMG with its gullwing doors
as a super sports car and a design icon and spark enormous
fascination from a wide target group.

Tags: Mercedes Benz, Michael Schumacher, SLS AMG, extraordinary thing, Full video, creative design